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Posted: July 19, 2018

Traffic surge on Amazon Prime Day buckles servers, leads to hours of glitches

Amazon Prime Day 2018

By Cox Media Group National Content Desk

UPDATE 3:30 p.m. EDT, July 19: 

Amazon failed to secure enough servers capable of handling the traffic surge on Prime Day, one of the tech giant’s biggest shopping days of the year, causing a series of glitches that temporarily affected some customers.

>> Read more trending news 

The information comes from CNBC, which obtained internal Amazon documents on the problem.

Amazon also had to add servers manually to handle the traffic, CNBC reported.

“A breakdown in an internal system called Sable, which Amazon uses to provide compute and storage services to its retail and digital businesses, caused a series of glitches across other services that depend on it, like Prime, authentication, and video playback,” according to CNBC, citing Amazon documents.

Despite the outage, which lasted for hours, Amazon said this year’s Prime Day was the “biggest shopping event” in the company’s history, with over 100 million products sold over a 36-hour period.

ORIGINAL STORY 3:30 p.m. EDT, July 16:

Amazon Prime Day started at 3 p.m. Eastern time today, but not without some glitches.

CNBC reported that customers complained of errors on desktop and mobile. According to the outlet, some customers got an error page featuring “dogs of Amazon.” On those pages, a photo of a dog appears with the text, “Sorry. Something went wrong on our end,” “Sorry. We couldn’t find that page,” or a similar error message. The dog photo changes with each refresh. There are more than a dozen dog images.


Visiting, navigating to the Prime Day page and clicking on “shop all deals,” or “shop deals by interest” led some users to a redirect loop to the “shop all deals” page.

Related: Amazon glitch: Here's how to get on the Amazon Prime site

According to Tech Crunch, direct links to product pages work fine, including direct links to specific products on the Prime Day page. 

Amazon has not commented on the reports about Prime Day site glitches. The Associated Press reported that the extent of the outage is not clear.


Patrick Semansky/AP

Amazon packages

Patrick Semansky/AP

Amazon packages

In this Aug. 3, 2017, file photo, packages pass through a scanner at an Amazon fulfillment center.

Amazon Prime Day 2018 deals: Here’s what is on sale

Amazon’s annual summer sale, Prime Day, is here and online shoppers are getting ready for the Black Friday in July-like sales.

Prime Day starts at noon PT (3 p.m. ET) on Monday and runs through Tuesday at 11:59 p.m. PT (Wednesday, 2:59 a.m. ET). Amazon has promised more than a million items will be going on sale Monday and Tuesday.

>> Read more trending news 

Prime Day began four years ago and has grown more popular each year. Prime Day 2017 saw the busiest day of online sales in Amazon’s history, even outdoing Black Friday, the day after Thanksgiving.

Through Prime Now, Prime members can save up to 30 percent on home essentials, snacks, beverages and more, according to a press release from Amazon. 

Related: Amazon Prime Day 2018 starts with some glitches

AmazonFresh customers can get $30 off their order of $100 or more, and Prime members in eligible restaurant delivery areas will receive $13 off their first Amazon Restaurants order when they make any purchase on or Prime Now on Prime Day, the press release said.

Here's everything you need to know for Prime Day 2018.

You must be a Prime member to get the deals at Amazon and Whole Foods. You can become a Prime member by clicking here. You can also get a trial 30-day membership to shop on Prime Day if you do not want to commit to a year-round membership.

This Prime Day the company is offering deals at Whole Foods stores. By downloading the Whole Foods or Amazon app, Prime members can get an additional 10 percent off certain items.

Here are some of the deals. Remember, they do not go into effect until the sale starts at 3 p.m. ET.





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