Sales | Retail
Agenda:7:30-8:00 -- Coffee, Bagels and Networking8:00-8:20 -- Introduction to Employer Tax Credits. Are you receiving them and how do you maximize them? 8:20-9:00 -- Should You Fire Your Largest Customer? 9:00-9:30 (Optional) Stick around to have your questions answered and/or Networking Topic Descriptions:Introduction to Employer Tax Credits. Are you receiving them and how do you maximize them? Have you ever wondered how Wal-Mart, GE, and other large companies get millions of dollars in tax credits each year simply by hiring people? If so, you might be interested in the expansion of our tax credit services to employers with fewer than 100 employees. John Baker, a partner in MazzaBaker Insurance & Financial Services, will discuss how you can benefit from this program. Would It Be Profitable to Fire Your Largest Customer?Entrepreneurial CEOs, by their very nature, are driven to grow their businesses. The CEOcelebrates when they land the big customer that will take their business to the next level.However, that big customer frequently comes at a high price. Because the customer is so important to the business, the big customer is able to negotiate not only lower prices, but also many special favors and services whose significant costs are hidden in the line items below "gross profit."As a result, too often a company's "most important" customer is actually costing the business money to keep. This continues because the CEO does not have the information required to understand how profitable or unprofitable each customer is. In business, ignorance is never bliss.Getting profitability information is usually much easier than most CEOs realize. It simply takes looking at the revenues and costs with a methodology focused on the decision that needs to be made rather than traditional financial statements.Mark Brown, a partner in the Florida CFO Group will walk you through the steps to required to calculate the real profitability of any of your customers. Business leaders have used this information to:Decide which customers to keep and which to fire.Negotiate better pricing and terms with customers.Decide which customer segments they should focus on growing.
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